Sonic Controller for Nintendo Switch
What happens when Sonic the Hedgehog collides with PowerA products? A launch film that lives in the Sonic world! We loved collaborating on this animation and using inspiration from the Sonic world to inspire the movement of the products and the environment around it.
The mood board for the sonic animation project.
Sonic is iconic.
The Sonic franchise has been popular for decades. The Sonic game introduced innovative gameplay with an emphasis on speed which created a unique gaming experience. Sonic's character design was always fun and so is the world he explores.
We wanted to make sure the Sonic style frames gave the feeling of being within the environment Sonic gamers have been used to for the last several decades. The grass, the checkered track, the rings etc.
